The following example illustrates queries for segmentation and RFM analysis.
1. In IQA, create the segment queries.
2. Write a query to suppress Opt Out responses. For example:
3. Write the query for a Segment Definition 1. This segment includes anyone who has purchased seminar 6515 this year.
4. Write the query for Segment Definition 2. This segment includes HR Professionals.
5. Create the job. The job is a container for all of the segments to be run.
□ Create the first segment: Suppress query - Catalog opt outs
□ Add the remaining segments.
6. Populate the segments.
Your results page may look like the following example:
